Marketing Strategy and Planning Toolkit

Learn how to create an integrated marketing strategy and plan

Even in the digital era you need to know the marketing fundamentals to grow your business

Developing plans and strategies for marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses.

Yet the fundamentals of marketing planning remain the same. Regardless of the channels available we need to research customer needs and define a strategy develop winning brand propositions for different target segments and communicate them effectively.

That's why at Smart Insights we have a dedicated toolkit and downloads to help you create an integrated marketing strategy.

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How can you improve integrated marketing?

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Improve your knowledge of Marketing Strategy and Planning with our Free guide Essential marketing models for business growth today

  • Learn 15 essential marketing models
  • Covers techniques for segmenting, targeting and positioning
  • Each model has a visual and examples to make it quick to learn
  • One of our most popular guides, downloaded hundreds of times each month
  • Authored by experienced Chartered Marketer Annmarie Hanlon

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 165,000 marketers and share information
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Create a winning Marketing Strategy and Planning strategy

Our comprehensive Marketing Strategy and Planning toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

Our Marketing Strategy Toolkit has everything you need to quickly create a winning marketing strategy to present to your colleagues or investors.

It’s well-suited to startups and small or medium sized businesses who don’t yet have a marketing plan, but it can also be used for larger businesses to update their annual marketing plans.

The marketing plan audits, guides, budgets and examples are structured around PR Smith’s classic SOSTAC® Planning framework which we also feature in our Digital Strategy and Planning toolkit.

SOSTAC® will help you create a clear, simple, persuasive marketing plan:

  • Situation – Where are we now?
  • Objectives – Where do we need to get to?
  • Strategy – How do we get there?
  • Tactics – Which marketing techniques should we use?
  • Action – How should we manage plan implementation and resourcing?
  • Control –  How do we stay on track and improve?
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Armed with our Marketing Strategy and Planning Toolkit, the world's top marketers use our unique approach to develop winning Marketing Strategy and Planning strategies.

How do I get the Marketing Strategy and Planning Toolkit?

You need to be a Starter member to get full access to this toolkit but we offer a free sample to get you started.

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...or take a look at what's included in this Toolkit

For individuals and for companies - of any size and sector

It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

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  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

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Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
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Google Adwords
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Unlimited use for your business

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  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
Capability Grader
Personalized Learning Plan
Quick Wins
Comprehensive e-learning

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Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
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