Is your IT/High Tech business competing online?

With so much competition, you need to stand out

You need to be visible to existing and your future potential customers, instill trust in your brand, and once converted, engage them to retain them and promote advocacy. But creating an integrated, omnichannel marketing strategy is hard, and time consuming.

Thankfully, there's a solution to this problem.

The Smart Insights RACE Growth Process enables you to define and implement a market leading omnichannel marketing strategy for the IT and High Tech sector, focused on your customer lifecycle.

Lifecycle Marketing Model

The Smart Insights RACE Framework

Build an agile, strategic approach to integrating your marketing activities

To reach and convert customers through marketing, optimized data and analytics, content marketing, and advanced martech deployment across all channels is necessary.

The RACE Framework is composed of 5 essential stages that break down into the 25 core activities which must be optimized to achieve integrated marketing across your customer lifecycle. Each of these areas is supported by comprehensive online training, tools and templates which will help you upskill your team, plan and implement your strategy, and achieve your goals.

2022 RACE Diagram

What do our customers say?

Implementing the RACE Framework leads to success

“I really like the Smart Insights RACE Framework since it gives me a multichannel marketing framework that we can adapt to our different business opportunities. I have found it really easy to use for developing plans and the feedback from the business has been very positive"

Senior Global Digital Director, GlaxoSmithKline

Use the RACE Growth Process to win, reach and convert more customers

The RACE Growth Process is a tried-and-tested methodology to support the growth of IT and High Tech businesses. It uses a planned approach to omnichannel marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.

Dedicated digital transformation guidance

Helps you to plan and manage digital transformation initiatives whilst also providing insight into changes to improve internal processes, team structures and skills, technology, data management, and reporting.

Create an integrated, omnichannel marketing strategy

Stop marketing in silos and let us help you create one integrated strategy using the RACE Framework, and improve your team's ability to deliver through comprehensive, online marketing training.

Monitor, measure and improve your ROI

Exclusive access to the RACE dashboard, linked to your Google Analytics, to help monitor important KPIs and compare digital marketing performance across the customer lifecycle.

“After using Smart Insights myself, I found real value in the resource and therefore expanded our subscription to the rest of my team”

Senior Global Digital Director, GlaxoSmithKline

Start creating your RACE marketing strategy today

Get instant access to the RACE Growth Process with Starter membership, or invest in Professional membership to plan, manage and optimize your marketing strategy with the support of a dedicated account manager.




For Business


$175 $117

1 user only

per month

Digital marketing strategy for small business growth


RACE Marketing Framework
Marketing Strategy toolkits
Quick Wins micro-learning
  • 50+ actionable marketing techniques
  • Quick to learn and apply
  • Supported by guides and worksheets
Marketing Channel toolkits
Access limitations
  • None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses
Join now


5+ users (5 included)

Billed AnnuallyPrice on enquiry

Digital marketing strategy for teams and businesses

Everything in Starter, plus:

Complete training for your team
  • Identify and close skill gaps
  • Improve ROI from marketing
  • Engage and retain your employees
Business toolkits
In-depth assistance
  • Named Customer Success Manager
  • On-boarding and regular assistance
  • Monthly feedback calls
  • Consultancy options (additional charge)
Access limitations
  • None - gives unlimited resource access to all toolkits and online training courses
  • Membership is suitable for consultants and agencies
Enquire now
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Need to know more?

Find out how the RACE Growth Process can help IT and High Tech businesses achieve results from marketing with a customized, no-obligation demonstration. We'll show you the tools, templates and training you'll use to plan, manage and optimize your marketing strategy.

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"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader

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