Startups and small business Toolkit

Digital marketing for small businesses and startups

Learn where it's best for you to focus to help you rapidly grow your business

Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets. Yes, every business can learn from the heritage of these brands, but it’s a very different world from that for small businesses where budget is limited and every cent and penny of investment matter.

Whether you call them SMBs as in the US or SMEs as in the UK and Europe, those responsible for marketing startups and small businesses have one thing in common. They're short on time, resources and budget.

Fortunately, online marketing gives some fantastic low-cost or free options for marketing on a budget to gain traction for your growing business. Well-known low-cost options include rapidly creating a website or landing pages using an open source platform like WordPress or harnessing social media or search engine optimization and content marketing.

Marketing excellence diagram

Download our free guide showing the 10 most common SMB marketing mistakes you should avoid

Create a winning Startups and small business strategy

Our comprehensive Startups and small business toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

We’ve designed the templates and guides in this toolkit to help the owners of startups, small businesses and those running the marketing in these businesses to rapidly learn the success factors for growing your business online. It’s designed for you if you are:

  • An owner, manager or director of the business
  • Responsible for marketing or digital marketing in an SME/SMB or startup
  • Another director in and SME/SMB for whom marketing is not your main role, e.g. Financial Director, Operations director who needs to learn more about the success factors for digital marketing

We recommend you get started with our Complete digital marketing guide for startups, small and mid-sized businesses. This in-depth guide covers all the digital marketing activities you need to manage to grow a small business or startup online. It starts by showing you what needs to go into a digital marketing plan and then how to build an effective marketing website and drive traffic to it. Since it’s from Smart Insights, it also shows you how to use Google Analytics to measure how well the site is working for you and then optimize it to convert more visitors to leads and sales.

Opportunity Stratgey & Action diagram

Armed with our Startups and small business Toolkit, the world's top marketers use our unique approach to develop winning Startups and small business strategies.

How do I get the Startups and small business Toolkit?

You need to be a Starter member to get full access to this toolkit but we offer a free sample to get you started.

Already a Starter member? Login here

...or take a look at what's included in this Toolkit

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

Globe illustration
Smart Insight partner logos over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Professional membership
Smart insights logo